Haitai (Hangul: 해태, Hanja: 海陀) is a South Korean company based in Seoul. Its main businesses are retail and instant foods, especially confectionery, beverage and ice cream.

The company was founded on October 3, 1945, and employs 3900 people at 8 plants in Cheonan, Anyang, Hayang, Gwangju, Cheongju, Munmak, and Okcheon.

It was acquired by another Korean company, Crown Confectionery, in October 2004.