Nuxe’s runaway success among all women starts with great products infused with the bounty of nature. But it’s also down to founder Aliza Jabès’s understanding of what they look for in their beauty regimen. Entrepreneur Aliza grew up in the City of Light, and her urban roots meant she knew how to tap into La Parisienne’s beauty desires – they mirrored her own: no endless skincare routine, just essential must-haves with a touch of glamour.
In the early 1990s, Aliza discovered Nuxe, a small, natural skincare laboratory based in Paris, and knew she’d hit on something big: a unique concept combining Nature and Luxury, fundamentals that have inspired and guided the brand’s philosophy through the years.